Welcome to my website! 

I am an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School.

I graduated from the Marshall School of Business at University of Southern California with my PhD in Marketing (quantitative track) in 2022. 

Research interests:

• Substantive: Digital Marketplaces,  Unstructured Data and AI in Marketing, Marketing Analytics

• Methodological: Machine Learning, Econometrics,  Causal Inference

Email: itroncoso@hbs.edu